After entering the e-commerce industry and OTA tourism industry in recent years, I have become more and more aware of the importance of product realization and commercial value. How to strike a balance in the big triangle of technology, user experience and business value is probably the most important topic for a product manager! Beyond user research and profiling, there are more ways to see the big picture of your product Probably because I have always worked as a product manager on the 2C side, I used to rely heavily on user research and data analysis to obtain Insight.
But after joining Booking, I found that as photo color correction services long as you have money and connections, there are more direct, reliable and effective ways to understand the whole picture of the market, products and users. One of the most intuitive ways is to chat with colleagues who are responsible for different fields. For example, I can find the pricing team to understand the idea of accommodation. In addition to having a lot of information to refer to, they are also very experienced, so I can save it. Time to reach out to clients to do their own research. Multi ethnic group of happy friends drinking coffee in paper cups together in cozy cafe, diverse multiracial african and caucasian young people talking sharing table having fun at coffeehouse meeting Photo Credit.
Shutterstock / Dazhi Images Although we have quite a few analysts and researchers internally, in addition to the reports produced by their on-site visits, when we want to understand market trends or potential business opportunities, we will also buy industry reports sold in the market to read, and there are direct global figures available. Reference is super convenient! In addition, because Booking.com has other sister companies such as Priceline.com in the United States, Agoda in Asia, Kayak, which started with air tickets, and Rentalcars.com, which started with car rental, we can easily make similar products with these companies.